About

Sonoma County Tourism (SCT) is the official destination stewardship organization of Sonoma County dedicated to promoting overnight stays and creating a sustainable hospitality economy throughout the region. SCT is a private, non-profit 501(c)6 organization. It is governed by a volunteer board of directors, with input from committees, stakeholders, and the general public.

Mission:

Inspire travel to Sonoma County that strengthens our economy, reflects our diversity and encourages stewardship of our community’s resources.

Vision:

Sonoma County will be the leading destination for responsible travelers who enjoy, protect and preserve our community’s bountiful natural and cultural resources.